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It was late last year, December to be exact when Fear of God Athletics issued a statement on adidas Basketball's campaign and collection which raised eyebrows as it carried an aesthetic close to that of Jerry Lorenzo's Fear of God imprint but also peeled back the curtain on what has been at the time a two-year odyssey. But Fear of God Athletics promised the first offering of its adidas powered collection to come "in the Are you still invested in the adidas x Fear of God Athletics project?

exactly, December 22nd, 2020 when adidas officially announced its partnership with Jerry Lorenzo and his Fear of God Athletics arm of Fear of God. a Nike partnership that birthed a brand-new silhouette, the Air Fear of God 1. of God-like. of God on the campaign.

Cozy elegance Not only is this the most wonderful time of the year, but it is indeed the coziest time of year. Jerry Lorenzo's Fear of God imprint has mastered the cool, minimalistic, high-end aesthetic and does Explore the lookbook after the jump, the collection releases Black Friday online at Fear of God. Fear of God Home Collection 11. 26. 21. - Fear of God Release, 12. 3. 21. Global Release

The 2022 spring Fear of God Essentials collection is just that; absolutely necessary. New pieces such as a cable crewneck sweater, polo shirts featuring "1977" (Jerry Lorenzo's birth year The collection will release online at Fear of God on March 10th, with a March 11th drop at select retailers

Shaping up to be a year to remember As the clock is close to striking midnight on 2021, there is a big year on the horizon in 2022 from brands and major players in the sneaker industry. Fear of God x adidas It's been a little over a year since Jerry Lorenzo and his Fear of God imprint teamed mission, Lorenzo brought in friend and former Jordan Brand Senior Global Design Director, Jason Mayden as Fear of God President.

saga between Fear of God and adidas is upon us. It was December 2022 – two years after the initial announcement, that Fear of God issued a statement focus on the creation and development of Fear of God Athletics." As Fear of God issued the statement above, the endeavor seems to have shifted its focus to FOG, rather As for now, the collaboration is coming in 2023, according to Fear of God. Barring any hiccups.

Celebrating the Lunar New Year There is another 'Year of the Rabbit' Nike Dunk Low on the horizon to celebrate the Lunar New Year. Twelve years ago in 2011, the Nike Air Force 1 was the host silhouette – to which the Swoosh has retrofitted Nike Dunk Low "Year of the Rabbit" FD4203-211 xx. xx. 23. $TBA

Appearing ahead of the Lunar New Year image via Sothebys If your eagle eye is sharpening its sights, With the Chinese Zodiac operating on a dozen-year cycle, the last time we experienced the year of the for the next stop on the cycle, the Swoosh is calling back to the Nike Air Force 1 Supreme from that year 2011 AF1 or eerily similar, and we can expect to see this in Q1 of 2023, coinciding with the Lunar New Year Nike Dunk Low "Year of the Rabbit" White/Crimson-Varsity Royal xx. xx. 23. $TBA

and somewhere between now and then we should see the AJ36 in a tiger themed color scheme as the new year will be the Year of the Tiger. Air Jordan 36 "Year of the Tiger" Black/Orange-Multicolor DA9053-002 4. 21. 22. $180

As we have come to know as Nike a/k/a the Greek goddess of victory.

The Swoosh is now 50 years old. Blackmon and is met by by a new protagonist, Zimmie who both represent Nike's first and second 50 years

Now twenty years later, two decades of Nike Skateboarding is encapsulated in a new Sotheby's curated