Continuing the DNA infusion of Air Jordans past
Since Tinker Hatfield's interpretation of MJ having the world in the palm of his hands with the Air Jordan XXX, there was a shift in the brand's approach when it came to the future of the Air Jordan signature line. Now, two decades after MJ's final retirement, the world – the game – the athlete was changing. No longer were these models designed to the exact specifications of the greatest player ever, but instead – embodying his essence and greatness into his signature line for the athletes of today that he sees himself in. The Air Jordan XXX1 (31) recaptured the defiant nature of the Air Jordan 1, but did so with a modern vigor that included a tightly woven upper. The Air Jordan XXX2 (32) included lines similar to the Air Jordan 2 and so on and so on with the Air Jordan 33 through 36.
Now more than a halfway through a new decade of Air Jordan signatures – we arrive to the newest, the Air Jordan XXXVII (37). Built in Nike's Sport Research Lab (NSRL), the silhouette features reductive layering, a TPU molded response system with Formula 23 foam and for the first time since the AJ32, utilizes a carbon fiber shank plate. However, this modern take of Tinker Hatfield's 1992 creation pays homage with the freehand herringbone pattern of the outsole, color blocking, Huarache-like inner bootie, Lenoweave patterned upper which all captures the West African inspiration that timely inspired the AJ7, as MJ elevated the game around the globe.
Releasing in the 'Beyond Borders' colorway in September, the familiar 'Hare' color scheme will follow later in 2022.
via Nike, Inc.