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  • Writer's pictureOmar Powell

Jordan Brand Opens Milan Store


Jerry Lorenzo sits in the adidas product archive library at adidas Global Headquarters in Herzogenaurach, Germany image via Jerry Lorenzo

Last week, Jordan Brand officially opened their latest retail space, the brand's first in Italy. Nestled in Milan, the Jordan World of Flight Milan is the newest concept retail home for everything "His Airness". Coming in at 363-square-meters located at Via Torino, 21, the location carries men's, women's and kids product – it also integrates the digital experience, as we've seen with Nike locations in recent years with customizable product offerings, digital pickup experiences and infuses Nike Member–only events. Additionally, a members only lounge with a brown leather wraparound couch and MJ depictions abound, coupled with the six championship signatures – it truly is an experience that one would see in a childhood home or shrine to the GOAT.

“With World of Flight, we unveil a destination centered in our heritage and basketball culture. This new retail experience positions us to continue our growth journey as a brand and deepen our connection with our consumers,” – Craig Williams, President - Jordan Brand

Rooting itself within the community is the use of local materials to construct the space. With a push on amplifying local artists and creators and authentically integrate Jordan Brand into the community and the community's connection with basketball culture. Scroll through the images of the newest Jordan Brand space below.

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