"Joe Freshgoods looks to the natural conversations, verbal and non-verbal, happening in the Black community as a way to connect, reflect, and express shared thoughts and experiences." – New Balance
Back in February, Joe Freshgoods announced that he had become the Creative Director at New Balance. Being the first CD role for the Chicago designer outside of his own brands, the partnership begins with the desire for healthy dialogue based in diversity, inclusion, equity and equality. Dubbed 'Conversations Amongst Us', the initial two silhouettes are set for a spring launch.
The New Balance 2002R and 550 both take a beautiful, muted and neutral beige color pallet; enriched by supple material choices of leather and suede to articulate the conversation starters. The footwear is accompanied by a capsule collection complete with short and long sleeved tees, hooded sweatshirt, matching motif sweatpants. All NB Conversations Amongst Us branded.
This project is a bit different for me. It isn't just an apparel and footwear collection. It's a timestamp and a deep dive into the importance of communication and community. – Joe Freshgoods (New Balance)
The collection will release at select New Balance participating retailers on Friday, April 15th.
Joe Freshgoods x New Balance 550 & 2002R "Conversations Amongst Us"
4. 15. 22.
$120-130
