• Omar Powell

Concepts x Nike Air Max 1 Official Images

Updated: Mar 2

Concepts' latest collaboration with Nike is out there ... like, really far out there. But in a good way. Channeling a bit of the beloved 'What the' theme – from the blending of materials, colors, patterns, hues and tones, the Air Max 1 has conjured up excitement from fans of the silhouette. Canvas, denim, pony hair, corduroy and velvet are all present on the silhouette, channeling the origins of Nike – circa the 1960s, just prior to Nike's advent. But nonetheless, a byproduct of the era in which Phil Knight and Bill Bowerman began to find their footing, no pun intended.


"When we decided to work on the Air Max 1, a personal favorite, we wanted to fully honor the irreverent spirit of Nike from its origins in the ‘60s up to today." – Concepts Creative Director, Deon Point

Launch of the 'Mellow' Concepts x Nike Air Max 1 is set to take place, Saturday, March 5th at CNCPTS both in-store and online. Scroll for the official images after the jump and stay with Sole-U for any developments as it pertains to a Nike-based launch.


Concepts x Nike Air Max 1 SP "Mellow"

DN1803-300

3. 5. 22.














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