Since linking with Benito, adidas has been challenged, not only in design ... but in activation as well. Earlier in the year – adidas sent a selection of lucky winners to Bad Bunny's home of Puerto Rico to celebrate the summer launch of the sky blue colorway of the Last Forum silhouette. Now with winter fully here, adidas plays off the duality of Puerto Rico's "eternal summer" with a wintery white motif. The model sports accenting grey Three Stripes overlays on the paneling and available exclusively through the adidas Confirmed app. But wait, there's more ... adidas is also offering 1,500 fans the opportunity to visit the world's first Ice Store. And as you guest it, the space is completely frozen, including frozen beach elements but it has all the feel of summery. Definitely, some mental gymnastics at play – but it brings home the duality of the colorway and Benito but also expands upon the activations we've seen from the duo in 2022. Details on how you can be one of the 1,500 can be found below. The Bad Bunny x adidas Last Forum launches in the wintery colorway on December 10th.
To continue generating conversation and expectation around this drop and seeking to involve the community, this activation will last only 3 days, from December 8th to 10th, and 500 winners per day will be able to attend. In other words, only 1,500 participants will get the opportunity to enjoy the first ICE STORE in the world.
Step-by-step on how to participate:
From December 1st to 5th: Consumers will be able to register on the app CONFIRMED to purchase the silhouettes and win the chance to experience the ICE STORE.
From December 6th to 7th: Winners will be notified via the app and will be able to obtain the Last Forum and the exclusive experience with the coordinates of the location, date, and time.
From December 8th to 10th: A total of 500 winners per day will have access to the store from 8 am to 5 pm.
Bad Bunny x adidas Last Forum
Cloud White/Clear Onix-Chalk White 12. 10. 22.
$160
