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Omar Powell
Mar 22, 20231 min read
Fear of God Athletics Announces Collection Unveiling
Coming in April. It was late last year, December to be exact when Fear of God Athletics issued a statement on adidas Basketball's...
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Omar Powell
Feb 20, 20231 min read
Bright Colors Pop On END's Trio of adidas Collaborations
Bright is my favorite color. European retailer END is digging deep into the inspirational vault to cultivate their next adidas...
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Omar Powell
Jan 2, 20237 min read
Sneaker Storylines for 2023
Coming off a dynamic 2022 ... Happy New Year – as we turn the page on 2022 and make room for 2023, the sneaker industry is in a...
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Omar Powell
Dec 17, 202217 min read
Top Sneakers of 2022
Another 365, time to count 'em down 2022 was a profound twelve months within the sneaker industry. Whether it is the triumphant return of...
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Omar Powell
Dec 3, 20222 min read
Fear of God Issues Update on adidas Partnership
More to come in 2023 Jerry Lorenzo sits in the adidas product archive library at adidas Global Headquarters in Herzogenaurach, Germany...
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Omar Powell
Dec 1, 20222 min read
Bad Bunny x adidas Launch The Last Forum & Ice Store
Since linking with Benito, adidas has been challenged, not only in design ... but in activation as well. Earlier in the year – adidas...
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Omar Powell
Nov 29, 20221 min read
adidas Unveils Pharrell Williams x Samba Collection
It is no mere coincidence that during the world's largest international football (soccer) tournament that adidas would take the time to...
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Omar Powell
Jun 14, 20221 min read
adidas Yeezy Boost 700 'Hi-Res Red'
Six months into 2022 and we've seen a litany of releases from adidas Originals as it relates to the Yeezy Boost silhouettes. Throughout...
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Omar Powell
May 17, 20221 min read
adidas Yeezy 700 V3 'Fade Carbon'
Another month ... another Yeezy drop. Just like clockwork, as the hands keep ticking on time, adidas has a Kanye West namesake hitting...
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Omar Powell
May 16, 20221 min read
Gucci x adidas Collaboration Revealed
Earlier this year, adidas collaborated with Prada – in a clean exhibition of contrasting beauty and elegance. And since its initial tease...
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Omar Powell
May 9, 20221 min read
adidas Yeezy 500 'Granite'
adidas Originals continues to release a flurry of Yeezy Boost drops. Next on the docket is the Yeezy 500 in a monochromatic Granite color...
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Omar Powell
Apr 18, 20221 min read
Parley x adidas: Today's Icons Made For Tomorrow
Icons reimagined The long standing partnership between Parley For The Oceans and adidas adds yet another chapter to their storied...
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Omar Powell
Apr 16, 20221 min read
'Geode' Yeezy 700 MNVN Restocking
If you missed the shock drop in December, you'll be in luck as the 'Geode' adidas Yeezy 700 MNVN because; you guessed it ... it's...
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Omar Powell
Mar 31, 20221 min read
Yeezy Boost 350 V2 'Zebra' Restocking Once Again
Another trip to the zoo! The onslaught of Yeezy Boosts adidas Originals has been restocking and releasing is not slowing down anytime...
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Omar Powell
Mar 16, 20221 min read
The Yeezy Boost 700 'Wave Runner' Is Back, Again!
If the 'Wave Runner' Yeezy Boost 700 could speak, its personification would probably lean toward, "it's amazing, I'm the reason -...
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Omar Powell
Mar 15, 20221 min read
adidas Set To Drop Two yeezys This Week
Yeezy Season! It is YEEZY SEASON and adidas Originals is not messing around. In what has been an action-packed March for the Three...
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Omar Powell
Mar 7, 20221 min read
adidas Yeezy Boost 350 V2 'oreo'
Every season is Yeezy Season and if you've had your full of Yeezy Boost 350 V2s in this latest run of restocks, don't look now because...
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Omar Powell
Feb 23, 20221 min read
adidas Yeezy Boost 350 V2 'Dazzling Blue'
The barrage of Yeezy Boost 350 V2s continues with an all-new colorway. Dropping in a Core Black and Dazzling Blue motif, the silhouette...
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Omar Powell
Feb 16, 20221 min read
adidas Yeezy Boost 350 V2 CMPCT Dropping Its First Colorway
A new look for a Yeezy favorite Over the last eight years, we've seen countless adidas x Yeezy silhouettes; from the 750 to the 500, 530,...
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Omar Powell
Feb 16, 20221 min read
Packer Shoes x adidas Forum '84 Hi Collection
Flash back to 1984 Packer Shoes x adidas are inviting to come along in their time machine and travel all the way back to 1984. Back then,...
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