adidas Announces Ivy Heart Collection for V-Day
Love is in the air
Beyoncé's Three Stripes collaborative effort, Ivy Park is taking a lovely turn in Q1 of 2022. The co-branded partnership will launch a Valentine's Day inspired capsule collection appropriately named, Ivy Heart. A dynamic blending of red symbolizing love in the Western Hemisphere and prosperity in the Eastern Hemisphere, the collection is sported in the campaign spot by a who's-who cast including; Karrueche Tran, Tyson Beckford, Troye Siva, Shu Pei and Naomi Watanabe. Athleticism and fashion are merged throughout the capsule with various apparel pieces and anchored by a new iteration of the timeless adidas Stan Smith and a new silhouette; the IVP Superstar Plim. In addition to the IVP Savage sneaker, swim slide and fan-favorite Ultra Boost.
Fellas, be sure to treat your lady (or ladies) and ladies be sure to treat yourselves – or make sure the fellas treat you. Release is scheduled for February 9th online and February 10th globally at select retailers.