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  • Writer's pictureOmar Powell

Toast to the Good Life with the End x Diadora V7000 'Limoncello' & 'Grappa'

European retailer End is reigniting their partnership with the Italian-based footwear brand, Diadora. Known for their craftsmanship and luxurious material quality, the two have collaborated to create memorable launches such as 2019's summertime, poolside 'Lido' N9002 and 2017's 'Opera' V7000. The 2022 rendition includes two V7000s, both inspired by Northern Italy liquors; 'Limoncello' and 'Grappa'. Constructed from leathers and suedes, the two silhouettes are a white grape and lemon blend, speaking to the two main ingredients of the liquors. The 'Limoncello' is stamped by a lemon stitched into the let heel and END branding on the right; while the 'Grappa' depicts a sultry vine of grapes on the heel. Coupled with a keen attention to detail and enriched storytelling experience, both renditions are packaged with a co-branded shot glass to toast and salute the releases and detailed imagery on the shoeboxes. Launch is currently exclusive to End and will launch on April 2nd, sign-up is available on End.

End x Diadora V7000 "Limoncello"

Pastel Yellow 4. 2. 22.


End x Diadora V7000 "Grappa"

Crystal Grey 4. 2. 22.


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