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  • Writer's pictureOmar Powell

Ronnie Fieg Celebrates New Kith Storefronts with Milestone Asics Collab

No. 99 and 100 for Fieg x Asics

2007 – the year everything began for Ronnie Fieg and Asics. For those unaware of the story, Fieg was working for his mentor, David Z in Queens at his retail location and it was there that the working relationship began; where Fieg essentially went into the vault to help resurrect the Gel Lyte III. Over the years, and with the advent of KITH – Asics was an integral component to the launch of the storefront and brand. With memorable collaborations along the way. Whether it be the 'Salmon Toe' Asics Gel Lyte III, the East Coast Project in 2013, the 'Volcano' Gel Lyte V and countless modern classics; the two have been hand-in-hand for 16 years with no signs of slowing down. To celebrate the opening of KITH's two newest locations; Beverly Hills and a second Miami storefront, Fieg x Asics will launch their 99th and 100th projects. Utilizing one of Fieg's connecting threads, the 'Super' theme is reprised on the Gel Lyte III with the 'Super Orange' and 'Super Yellow'.

Both with muted nubuck bases, the runners have been remastered to feature an upgrade in material and reshaping. Using the 2007 mold as their muse; the goal was to recreate the nearly exact specifications of the silhouette from 16 years ago and in the words of Fieg; "we left no stone unturned." From it has come the two Gel Lyte IIIs Remastered. Even down to the original packaging and hang tags.

The 'Super Orange' colorway will coincide with the opening of KITH Beverly Hills on Friday, February 3rd; while the 'Super Yellow' will be available at the Miami Design District flagship location upon its opening. Expect the two to launch at KITH's international locations and online later, according to KITH. And explore the Beverly Hills location and both models after the jump.

KITH Beverly Hills

262 N. Rodeo Drive

Beverly Hills, CA 90210

Monday – Saturday: 11AM – 8PM

Sunday: 11AM – 7PM

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