"We are innovating in spaces we have never innovated in before," - Janett Nichol, Nike VP of Apparel Innovation
Bill Bowerman famously said "If you have a body, you are an athlete" and in that the legendary Oregon Track & Field coach and Nike co-founder essentially birthed what has become Nike's FIT line. You're aware of Dri-Fit, Therma-Fit ... and now we have ADV-FIT. The innovation kitchen housed inside the LeBron James Innovation Center gathered insight from significant athlete testing to develop the newest iteration of the line.
If you haven't watched the breakdown above, take a couple minutes to experience the newest form of Swoosh innovation.
You can find the new ADV FIT pieces now on Nikestore.