Jordan Brand Announces Howard University Partnership
Thursday – Nike officially announced a multiyear partnership between Jordan Brand and Howard University. The brand adds yet another prestigious institution to their Rolodex that includes; the University of North Carolina, the University of Michigan, UCLA and a select group of others. For Jordan Brand, Howard is the first Historically Black College/University (HBCU) to be outfitted by the brand. Here's a rundown of the partnership, directly from the press release:
The 20-year partnership between Jordan Brand and Howard University is built on a legacy of excellence and a vision for Black futures.
The partnership aims to elevate Howard University’s athletic department, unlock new opportunities for recruitment and inspire a new generation to dream of excellence.
Together, Jordan Brand and Howard University aim to amplify the influence of HBCUs on collegiate sport and continued impact on cultural globally.
In addition to the partnership with Howard University, Michael Jordan and Jordan Brand’s $100M commitment to the Black Community helps advance the work of organizations fighting to create systemic change.
"We have always been proud of our legacy at Howard University, but we are audacious enough to believe our future could be brighter than our past. Partnering with Jordan Brand is another signal of our ambitions as a university to become an even brighter beacon for Black Excellence," – Dr. Wayne A.I. Frederick, Howard University President
Expect to see the Jumpman on Howard athletes and athletic programs beginning this coming fall semester. Uniforms will be revealed officially on August 27th. For now, check out the Jordan Brand x Howard apparel, available now on Nikestore.
via Nike, Inc.