The luxurious game
Soccer, as we say in the States and football as the world knows it has been dubbed "The beautiful game" and understandably so. There is a fluidity and artistry to the mastery of the sport. From the dribbling and footwork to the footwear, the equalizing header for a goal – down to the kit itself ... its beauty is personified throughout the game and for Stockholm football club, AIK beauty is tied to luxury.
As official outfitter, Nike collaborates with the club to supply the squad and fans alike with a majestic kit compromised of dark-blue and gold with dynamic accenting touches, including a tonal map of Stockholm which tie together the royal theme. Which also is a callback to the club's 131-year history and the royal protection of the club from the Swedish Royal Family.
Additionally, in an act of good faith – proceeds from the preseason kit sales will benefit Stadium Sports Camp, a non-profit organization charged with providing children opportunities in sports.
You can purchase the AIK Royal Edition Kit here on March 1st.