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  • Writer's pictureOmar Powell

A Brief History of Jordan brand's Remastered Initiative

Going strong since 2015

December 2015 – Now in year seven, Jordan Brand has zero plans to stop the Remastered initiative, as a matter of fact; they've doubled and tripled down time and time again over the years. From what began earlier that year with a couple test drops featuring new colorways of the Air Jordan 4 to celebrate the signature line's 30th anniversary – the initiative has brought back highly detailed re-releases of beloved OG favorites. Whether that it the 'White Cement' Air Jordan 4 (2016), 'Maroon' Air Jordan 6 (2015), 'Bred' Air Jordan 4 (2019), and 'True Blue' Air Jordan 3 (2016) to name a few ... the project still has more room to grow with more fan friendly drops in the tuck.

"While we were focused on the external appearance of the shoe and being historically accurate in year one, we are now diving into the internal part: innovation of the fit, feel and comfort of the shoes." – Yuron White, Jordan Brand VP of Footwear (2015)

While being rooted in product, the decision to reference the original releases to produce upcoming retros was ultimately approved by MJ himself. And we've seen the meticulous attention to detail the brand has paid to the drops. From shape and contouring to material sourcing, stitching, silhouette heights, colors – even down to factoring in age and wear into the color shading. It has been a science to deliver such products. And an added component being storytelling – continually digging deeper and deeper into the vault and bringing out unreleased samples, original toolings of the Air Jordan 1 with the AJ 1 High '85, PEs and even the fabled Nike Air Ship.

There was a level of excitement that came in early 2013 when Jordan Brand returned the Air Jordan 1 to its original make-up to include Nike Air on the tongue tag and remove the Jumpman logo from the heel. But since then the brand doubled down with the previously mentioned AJ 1 High '85, featuring the original shape and tooling of the Air Jordan 1 from its birth year. Now, with the upcoming release of the 'Georgetown' Air Jordan 1 High '85 expected to land in April, the storyelling takes a deeper dive with a story four decades in the making; ranging back to MJ's 1982 game-winning jumpshot in the NCAA Championship that year. The unreleased sample which has been confined to the vault since 1985 will finally at long last see a release.

Beginning officially in December 2015 – have a look through most of the OG and sample-turned-release over the last seven years.

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